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NYCHUK


Hälsa Spa

Branding























Hälsa — Swedish for health, is a wellness spa that specializes in flotation therapy. Science meets nature: where a combination of technology (controlled environment) and natural elements (water + salt) form the visual language of the brand. Epsom salt crystals form a geometric star motif to embody an attitude of harmony and wholeness. Complemented with geometric typography and the absence of color the identity expresses the cleanliness of facilities, openess of interior architecture and tranquil experience of flotation therapy.