The Bite

Restaurant Branding

The Bite became Zürich’s first gourmet hamburger restaurant after an extensive trip by its founders, researching the emerging casual-to-elevated gourmet food culture within the USA. The restaurant is located in Zürich’s District 4, a neighbourhood recognized for it’s popularity with foreigners and young urban nightlife. The mix and intersection of ideas, languages and tastes are represented in a playful typographic identity.