Sheikh Zayed Al Nahyan
“Our forefathers were able to live on this land and in the sea because they recognized the need to conserve it, to take from it only what they needed to live, and to preserve it for succeeding generations.”
“Our forefathers were able to live on this land and in the sea because they recognized the need to conserve it, to take from it only what they needed to live, and to preserve it for succeeding generations.”
Conference of the Parties (COP) is an annual meeting of nearly 200 nations to make decisions on global climate action to combat climate change. As part of the UAE hosting COP28, we worked with the Salama bint Hamdan Al Nahyan Foundation (SHF) to unearth and craft the nation's sustainability story. The output of this work was editorialized in book form for this phase, and eventually used to inform an activation for UAE Pavilion at COP. I was responsible for leading the design and creative direction—in an outside-in partnership with select organizations—to convene efforts, align outcomes, and guide the creative vision.