Tacos & Cócteles
La Brea celebrates a love of Mexican food, created through the restaurant founders’ extensive journey cooking and eating their way through Southern California to Mexico City.
La Brea celebrates a love of Mexican food, created through the restaurant founders’ extensive journey cooking and eating their way through Southern California to Mexico City.
Located on Josefstrasse in Zurich—a lively street in one of the city’s most dynamic and culturally diverse neighborhoods—La Brea is surrounded by an array of international restaurants, shops, and cafes. Its visual identity captures the area’s urban energy and local charm, creating a fun, vibrant, and welcoming atmosphere.
I collaborated with founders Kirtanya and Thomas of the Von Matt Hospitality Group to design and launch several restaurants, with La Brea being the fourth. I designed and executed all aspects of the creative work, managed project and production timelines remotely with vendors and collaborators, and supported my clients in building the capacity to develop the brand independently in the future.