Anthropology

Revitalisation

Ethnographic

Formalisation

The forms of modern industry are not in themselves ugly. On the contrary, they possess a directness and clarity that often surpass the decorative arts of previous centuries. The machine, freed from imitation and unnecessary ornament, expresses its purpose with honesty and restraint. A well-designed tool is beautiful because its form is determined by its function. Every curve, every surface, every proportion is related to use. Nothing is superfluous; nothing is concealed. The object becomes an exact response to a human need. The task of the modern designer is therefore not to disguise industry, but to reveal its natural order. He must bring out the latent form already present in function, allowing usefulness itself to become expressive. Through this process, everyday objects acquire dignity. The simplest things, a chair, a cup, a mechanism, a measuring instrument, may embody the same harmony once reserved for monuments and paintings.

The forms of modern industry are not in themselves ugly. On the contrary, they possess a directness and clarity that often surpass the decorative arts of previous centuries. The machine, freed from imitation and unnecessary ornament, expresses its purpose with honesty and restraint. A well-designed tool is beautiful because its form is determined by its function. Every curve, every surface, every proportion is related to use. Nothing is superfluous; nothing is concealed. The object becomes an exact response to a human need. The task of the modern designer is therefore not to disguise industry, but to reveal its natural order. He must bring out the latent form already present in function, allowing usefulness itself to become expressive. Through this process, everyday objects acquire dignity. The simplest things, a chair, a cup, a mechanism, a measuring instrument, may embody the same harmony once reserved for monuments and paintings.