Design is a force for ✺DISCOVERY✺        Design is force for ❋OPTIMISM❋        Design is a force for ✺PLAY✺        Design is a force for ❋CHANGE❋

      




    Hello, I am a creative director and designer based in New York City. With over 15 years of experience, I’m skilled working at the intersection of branding, design and business strategy. I have led projects for prominent organizations such as The New York Times, Starbucks, Mars Inc., McDonald’s, Equinix, and the Salama bint Hamdan Al Nahyan Foundation.
         
          In every new project and journey, I bring my knowledge, passion, and collaborative spirit to craft compelling outcomes that drive change. I believe the most powerful work is rooted in deep empathy and understanding of the audience or end user, and it becomes most innovative when built on a creative foundation of discovery, play, and experimentation.
         
          Culture and process are deeply important to me, and I thrive in environments enriched by diverse backgrounds, opinions, experiences, and disciplines. I am a continual learner, approaching responsibilities with a growth-oriented mindset. As a leader and mentor, I strive to foster an inspiring and supportive environment that uplifts those around me.


Skills & Capabilities
  • Brand Identity
  • Brand Storytelling
  • Brand Marketing
  • Human-Centered Design
  • Experience Design
  • Editorial & Type Design
  • Creative Strategy
  • Business Strategy
  • Project Management

Contact
Email
LinkedIn
+1 (929)–441–0407
New York, NY